Instagram is looking for its content creators, including influencers, to generate more income. It is no secret to anyone that Instagram has become the new focus of attention for many brands. The reality is that this interest is shared by many influencers who have found in this social network a window of great value to grow their popularity and earn income from sponsorships and mentions of some commercial firms on their own. Understanding the figures behind influencer marketing is key to phone number list knowing what is at stake. A study signed by Instascreener , which indicates that spending on these strategies grew by 83 percent between 2018 and 2019. Only on Instagram, North American brands allocated 314 million dollars to this discipline.
This trend makes sense when you consider that 70 percent of purchase decisions among consumers are guided by recommendations from people they consider their peers, according to a recent study by Collective Bias. That is why, according to phone number list an eMarketer report, 71 percent of professionals consider that influencer marketing can help create greater brand awareness. Additionally, 67 percent of marketers believe it helps them reach more targeted audiences. Profitable ads for influencers. The social network owned by Facebook is looking for its content creators, among which influencers stand out, to generate more income and has now announced modifications to the dynamites of its service to meet this goal.
Starting next week, and as a test of this new tool, ads will begin to appear in the videos of certain celebrities, which will represent an income for these influencers. As indicated by the social network, this dynamic would be exclusively focused on the Instagram mobile app, with which each ad will last up to 15 seconds. Instagram is looking for its content creators, including influencers, to generate more income.
It is no secret to phone number list anyone that Instagram has become the new focus of attention for many brands. This trend makes sense when you consider that 70 percent of purchase decisions among consumers are guided by recommendations from people they consider their peers, according to a recent study by Collective Bias. That is why, according to an eMarketer report, 71 percent of professionals consider that influencer marketing can help create greater brand awareness.