A slightly worn-out denim robe, placed on a street stall in a small town, will even be complained of "dirty" by middle-aged women passing by - but if you are in a Vintage store surrounded by incense, the "nostalgia" is rendered. Atmosphere, special database this robe seems to be bound with the attitude of contemporary urban youth to show their individuality, you even feel that at the moment of buying it, you are a traveler who inherits the old story.
Similarly, when Vivian from Beidriu returned to her identity as Cuihua and returned to the town wearing a vintage denim jacket, she was sneered at by her relatives, "Why do you look like a Taoist priest?" This constitutes a peculiar landscape: the medieval special database objects and nostalgia that the younger generation in high-tier cities are fond of, are considered to be dilapidated and undervalued products in the county scene. According to Analysys data, most of the monthly active users of domestic second-hand e-commerce are concentrated in high-tier cities, and the sinking market still seems to be a blue ocean.
But in the small town, whether it is a group of second-hand e-commerce platforms that are eager to increase, or Vivian who is returning home in vintage clothes, it seems that no one can tell the story of second-hand. The idle fish are sinking, and they special database can't fight against the two dealers 1. Township roads are blocked In fact, the failure of the second-hand e-commerce sinking strategy is not unforeseen. First, the demographic structure of the county market is significantly different from that of high-tier cities. In the past, China's population mobility followed the trend of "upward mobility.