access to someone else's audience to help with your link building efforts. That being said, some content formats are easier to link to than others, lending themselves more easily to citation, reference, and endorsement. What are some examples of linkable content and what makes them link-worthy? An example is a recent study by Moz and BuzzSumo that looked at a million articles to analyze the relationship between shares and links. As shown in the screenshot below, this content generated 2866 links from 555
referring domains! majestic-moz-buzzsumo-study-with-box Many of these links are quotes, like this one from Fox News: moz-buzzsumo-fox-quote Another example of link-worthy content is AJ Kohn's post, "RankBrain Survival Guide." In this article, Kohn does fax number list a great job of explaining RankBrain in simple, clear terms. Because of the quality of the job — and Kohn's authority as a seasoned marketing executive — he earned plenty of endorsements. Majestic data shows that Kohn's article garnered 799
links from 69 referring domains: majestic-aj-kohns-rankbrain People will also link to authoritative content that covers a specific topic in depth when they reference said topic. For example, here's an awesome link that Search Engine Land has secured from The Washington Post: washington-post-salt-reference The author of this article wanted to refer to artificial intelligence in Google's algorithm, but his article is not about that specific topic. Because Search